{"id":211,"date":"2026-10-12T12:56:54","date_gmt":"2026-10-12T12:56:54","guid":{"rendered":"https:\/\/portfolio.madsdyg.dk\/?page_id=211"},"modified":"2026-10-12T12:56:54","modified_gmt":"2026-10-12T12:56:54","slug":"scandic-hotels","status":"publish","type":"page","link":"https:\/\/portfolio.madsdyg.dk\/index.php\/scandic-hotels\/","title":{"rendered":"Scandic Hotels"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"211\" class=\"elementor elementor-211\">\n\t\t\t\t<section class=\"elementor-element elementor-element-772cd9d4 e-con e-atomic-element e-flexbox-base e-default-section sec \" data-id=\"772cd9d4\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"772cd9d4\">\n    \t\t\t<span class=\"link-cta e-9db9e06-fecf e-paragraph-base e-default-span\" data-interaction-id=\"5961e48\"><a href=\"https:\/\/portfolio.madsdyg.dk\/index.php\/projekter\/\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\t\u2190 Alle projekter\n\t<\/a><\/span>\n\t\t<div class=\"elementor-element elementor-element-4a58bd2b e-con e-atomic-element e-div-block-base e-default-div case-hero \" data-id=\"4a58bd2b\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"4a58bd2b\">\n    <div class=\"elementor-element elementor-element-6fbd7446 e-con e-atomic-element e-div-block-base e-default-div e-59fd4f1c-3255 \" data-id=\"6fbd7446\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"6fbd7446\">\n    \t\t\t<span class=\"case-num e-492fa379-9f47 e-paragraph-base e-default-span\" data-interaction-id=\"319ddeac\">03<\/span>\n\t\t\t\t\t<h1 data-interaction-id=\"6e8dbd88\" class=\"display-xl e-heading-base e-default-h1\">Scandic Hotels<\/h1>\n\t\t\t\t\t<span class=\"meta e-paragraph-base e-default-span\" data-interaction-id=\"55cb6395\">UX Design &amp; Prototyping \u00b7 2024<\/span>\n\t\t\n<\/div>\n\t\t\t<p class=\"body-l e-paragraph-base e-default-p\" data-interaction-id=\"1d4dc494\">Redesign og prototyping af Scandic Hotels\u2019 digitale platform \u2014 inklusiv en ny forside, et abonnementssystem (Scandic Stay) og et optimeret booking-flow med bedre UX og filterstruktur.<\/p>\n\t\t\n<\/div>\n\t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img case-main\" data-interaction-id=\"124c7a3\" src=\"https:\/\/portfolio.madsdyg.dk\/wp-content\/uploads\/2026\/10\/scandic-hotels-forside-scaled.webp\" alt=\"Redesign af Scandic Hotels&#039; forside\"\/>\t\t<div class=\"elementor-element elementor-element-2fb70ab6 e-con e-atomic-element e-flexbox-base e-default-div row-wrap e-3f902228-d2c2 \" data-id=\"2fb70ab6\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"2fb70ab6\">\n    \t\t\t<span class=\"tag e-paragraph-base e-default-span\" data-interaction-id=\"26cb1007\">UX Design<\/span>\n\t\t\t\t\t<span class=\"tag e-paragraph-base e-default-span\" data-interaction-id=\"cd0d412\">Prototyping<\/span>\n\t\t\t\t\t<span class=\"tag e-paragraph-base e-default-span\" data-interaction-id=\"3bae97c7\">Figma<\/span>\n\t\t\t\t\t<span class=\"tag e-paragraph-base e-default-span\" data-interaction-id=\"5d4b90bf\">User Research<\/span>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-385cdc74 e-con e-atomic-element e-div-block-base e-default-div case-grid \" data-id=\"385cdc74\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"385cdc74\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img case-grid-img\" data-interaction-id=\"6e5d9f9\" src=\"https:\/\/portfolio.madsdyg.dk\/wp-content\/uploads\/2026\/10\/scandic-hotels-abonnement-scaled.webp\" alt=\"Scandic Hotels abonnementsside\"\/>\t\t\t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img case-grid-img\" data-interaction-id=\"747620c3\" src=\"https:\/\/portfolio.madsdyg.dk\/wp-content\/uploads\/2026\/10\/scandic-stay.webp\" alt=\"Scandic Stay abonnementssystem\"\/>\t\t\t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img case-grid-img\" data-interaction-id=\"7cfa7072\" src=\"https:\/\/portfolio.madsdyg.dk\/wp-content\/uploads\/2026\/10\/scandic-hotels-booking.webp\" alt=\"Optimeret booking-flow for Scandic Hotels\"\/>\t\t\n<\/div>\n\t\t\t\t  \t<video\n    data-id=\"48be8954\" data-interaction-id=\"48be8954\"\n    data-e-type=\"e-self-hosted-video\" data-interactions=\"null\"\n    \n    class=\"case-video e-self-hosted-video-base\"\n    \n\t\tclass=\"e-self-hosted-video-base\"\n\t\t\t\tautoplay\t\tmuted\t\tloop\t\tcontrols\t\tplaysinline\t\tcontrolslist=\"nodownload\"\t\tpreload=\"metadata\"\n\t>\n\t\t<source src=\"https:\/\/portfolio.madsdyg.dk\/wp-content\/uploads\/2026\/10\/scandic-hotels-video.mp4#t=0\">\n\t<\/video>\n\t\t<div class=\"elementor-element elementor-element-604c9f8f e-con e-atomic-element e-flexbox-base e-default-div e-5d69758d-6921 \" data-id=\"604c9f8f\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"604c9f8f\">\n    \t\t\t<span class=\"link-cta e-paragraph-base e-default-span\" data-interaction-id=\"70701f43\"><a href=\"https:\/\/portfolio.madsdyg.dk\/index.php\/zerobuzz-brew\/\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\t\u2190 02 ZeroBuzz Brew\n\t<\/a><\/span>\n\t\t\t\t\t<span class=\"link-cta e-paragraph-base e-default-span\" data-interaction-id=\"291d8a3f\"><a href=\"https:\/\/portfolio.madsdyg.dk\/index.php\/hundehimlen\/\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\t04 Hundehimlen \u2192\n\t<\/a><\/span>\n\t\t\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-11c608ff e-con e-atomic-element e-flexbox-base e-default-section sec e-2a329cfd-e730 \" data-id=\"11c608ff\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"11c608ff\">\n    <div class=\"elementor-element elementor-element-527595df e-con e-atomic-element e-div-block-base e-default-div grid-2 e-579cf287-a6d5 \" data-id=\"527595df\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"527595df\">\n    \t\t\t<h2 data-interaction-id=\"7f253751\" class=\"display-l e-heading-base e-default-h2\">Har du et projekt i tankerne?<\/h2>\n\t\t<div class=\"elementor-element elementor-element-343276ff e-con e-atomic-element e-div-block-base e-default-div e-3c9aee01-25fe \" data-id=\"343276ff\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"343276ff\">\n    \t\t\t<p class=\"body-l e-paragraph-base e-default-p\" data-interaction-id=\"2a4757dc\">Uanset om det er en ny hjemmeside, en webshop eller content til dine kanaler, s\u00e5 tager jeg gerne en uforpligtende snak om, hvordan vi kan l\u00f8fte dit projekt.<\/p>\n\t\t\t\t\t<a href=\"mailto:mads.barner.dyg@gmail.com?subject=Projektforesp%C3%B8rgsel\" target=\"_self\" class=\"btn-dark e-button-base e-default-a\" data-interaction-id=\"495969b5\">\n\tSKRIV TIL MIG\n<\/a>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u2190 Alle projekter 03 Scandic Hotels UX Design &amp; Prototyping \u00b7 2024 Redesign og prototyping af Scandic Hotels\u2019 digitale platform \u2014 inklusiv en ny forside, et abonnementssystem (Scandic Stay) og et optimeret booking-flow med bedre UX og filterstruktur. UX Design Prototyping Figma User Research \u2190 02 ZeroBuzz Brew 04 Hundehimlen \u2192 Har du et projekt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-211","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/portfolio.madsdyg.dk\/index.php\/wp-json\/wp\/v2\/pages\/211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portfolio.madsdyg.dk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/portfolio.madsdyg.dk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/portfolio.madsdyg.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portfolio.madsdyg.dk\/index.php\/wp-json\/wp\/v2\/comments?post=211"}],"version-history":[{"count":2,"href":"https:\/\/portfolio.madsdyg.dk\/index.php\/wp-json\/wp\/v2\/pages\/211\/revisions"}],"predecessor-version":[{"id":219,"href":"https:\/\/portfolio.madsdyg.dk\/index.php\/wp-json\/wp\/v2\/pages\/211\/revisions\/219"}],"wp:attachment":[{"href":"https:\/\/portfolio.madsdyg.dk\/index.php\/wp-json\/wp\/v2\/media?parent=211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}